'You cannot tell a story, even someone else's,
without putting your soul into it.'
Serena Abi Aad
work.
about.
Serena is an award winning creative director and film director who conceptualises and directs brand campaigns, with the firm belief that meaningful stories have the power to transform human behavior.
Serena has been a judge at the Cannes Lions International Festival of Creativity and twice a judge at the D&AD awards. A passionate storyteller, she is eternally challenging briefs to tell authentic stories that move people and never leave them the same.
awards.
Judge, D&AD - Craft, Casting
Judge, D&AD - Craft, Direction
Shortlist Jury, Cannes Lions - Film
Judge, The Gerety Awards - Multiple categories
Winner, Glass Grand Prix, Dubai Lynx - adidas 'The Female Field'
Winner, Cannes Lions, Silver - adidas 'I'm Possible Billboards'
Winner, Dubai Lynx, Bronze - Barakat 'Read The Label'
Winner, Dubai Lynx, Silver - National Geographic 'Moments'
Winner, Best Emerging Filmmaker, Middle East International Film Festival, Abu Dhabi
Guest Lecturer, Creative Arab Women Conference, Kingston University, London
Guest Filmmaker, The National Film School of Denmark
Winner, Best Short Film, 14th European Film Festival, Beirut